| Writing Letters & Emails - Business Writing Skills |
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This in-house tailored Business Writing Skills training course will establish high standards of business writing within your group. Each Writing Skills training programme is designed to meet specific training needs, is pitched at the right level for the group and uses their typical letters and emails as course material.
An advanced level course can be designed for experienced personnel to improve their ability to handle difficult situations and Customer complaints. | | |
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| The trainer is a former Editorial Director, and has extensive experience designing fully customised training for all levels in the private and public sector. |
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| Course Outline - Writing Letters & Emails: |
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 | Clarifying our Objectives– What is our Business purpose; Our goals on each letter / email – Task Goals & People Goals |
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 | Good Letters vs Bad - They work through examples of THEIR good vs. bad letters - becoming more aware of the critical differences. |
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 | Best Practice in Layout - Letters & Emails |
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 | Planning a Letter - Analysing the situation, identifying clear priorities, understanding your reader, and identifying clear goals. |
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 | The Structure of the Letter - Getting the flow right from beginning to close |
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 | Language Style- |
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| - | Effective Language – Modern Business English; Short sentences; Language to achieve the purpose of the letter |
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| - | Clear language – understandable to the customer; concise, no unnecessary waffle; no jargon |
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| - | Customer Focussed Language – focussed on KEEPING the customer; maintaining mutual respect; getting the message across in a way that is acceptable to the customer |
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| - | Positive Language – rather than negative or hesitant, indefinite language |
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| - | Shaping language to influence & persuade |
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 | Grammar, spelling & punctuation |
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 | Reviewing each communication –checking against our Plan – have we achieved our Purpose? Checking approach, language, spelling & grammar. |
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 | Workshop & Practice –working through writing their typical letters and emails – looking for best practice, good approaches – do’s and don’ts |
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Course Duration: Half Day Optimum Group Size: 10 – 12 |
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| More Business Writing Skills Training - |
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1. Writing Effective Business Reports.
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